OUR STORY , OUR HEART
IN THE MAKE is born from the belief that your everyday essentials should reflect your journey. We set out to create an intentional accessory—one that inspires progress, not just performance..
Our first collection, BLÜM, was thoughtfully designed from scratch over the years to become more than just a water bottle — it’s a wearable reminder to stay determined, hydrated, and focused on becoming who you’re meant to be. With its sleek silhouette and our signature “hug handle,” it’s an accessory that blends seamlessly into your routine — from workouts to coffee runs, from quiet moments of reflection to big leaps forward.
We believe fashion and lifestyle aren’t separate worlds — they’re two expressions of the same purpose: to feel good, inside and out. Our pieces are here to cheer you on , to move with you, and to remind you that your growth is worth celebrating — every step of the way.
Our Mission
IN THE MAKE exists to remind you that progress doesn’t have to be loud — it just has to be yours.
We strive to inspire personal progress and be your biggest cheerleader along the way — from early mornings to everyday resets.
We’re building a community that lifts each other up — where progress is personal, not performative — whether it’s encouraging the inner athlete in all of us, or honoring the days when showing up looks different. Through thoughtful design and meaningful connection, we aim to make every moment — and every movement — count.
Meet The Founder
I’ve always noticed how what we carry shapes our confidence — not just for how it looks, but for how it makes you feel. While studying fashion product development, I noticed a small but meaningful gap in my own life: staying hydrated felt inconvenient and uninspired, and the water bottles available at the time were purely functional. I wanted something that felt intentional — An everyday essential that seamlessly moved with me, feeling less like a bottle and more like an accessory
Around that same chapter, I was navigating comparison and quiet seasons of growth. Watching others on social media made my own progress feel smaller, until I realized that growth is still meaningful even when quiet. That realization stayed with me — progress doesn’t always need to be loud and small milestones do need to be celebrated.
IN THE MAKE is never meant to chase trends — it was built to be a staple. A brand rooted in intention, designed to support everyday life, and to remind you that showing up, even in small ways, still counts.