OUR STORY , OUR HEART
IN THE MAKE is more than a lifestyle brand — it’s a symbol of personal evolution. Born from the belief that your everyday essentials should reflect your journey, we set out to create something that inspires progress, not just performance.
Our first collection, BLÜM, was thoughtfully designed over two years to become more than just a water bottle — it’s a wearable reminder to stay determined, hydrated, and focused on becoming who you’re meant to be. With its sleek silhouette and our newly designed “hug handle,” it’s an accessory that blends seamlessly into your routine — from workouts to coffee runs, from quiet moments of reflection to big leaps forward.
We believe fashion and lifestyle aren’t separate worlds — they’re two expressions of the same purpose: to feel good, inside and out. Our pieces are here to cheer you on , to move with you, and to remind you that your growth is worth celebrating — every step of the way.
Our Mission
We strive to inspire personal progress and be your biggest cheerleader along the way. We’re building a community that lifts each other up — whether it’s encouraging the inner athlete in all of us, or simply showing up with support when someone needs it most. Through thoughtful design and meaningful connection, we aim to make every moment — and every movement — count.
Meet Our Founder
I started IN THE MAKE because I believe in the power of progress — not perfection.
As a proud woman and minority founder, I built this brand on the belief that every woman deserves the chance to rise, to be seen, and to thrive — not just in style, but in spirit.
I didn’t just want to create a product.I wanted to create a space where fashion meets purpose, and where our #ITMCommunity can come together to celebrate growth in all its forms.
We’re all on our own journey, and I truly believe that with kindness, support, and a little bit of style — together, we got this.